Tara Ballard is the Director of Ballard Collective - splitting her time between Canberra and the Sunshine Coast but works with clients across Australia.

With over fourteen years of industry experience, Tara is a strategic thinker that has experience in managing complex issues in fast-paced environments.

Tara has extensive experience driving results for a suite of high-profile brands including Microsoft, Toll Group, Australian Sporting Goods Association (ASGA), Moula, Canon, Australian Sports Technologies Network (ASTN), Mercer and NAB – with a particular focus on technology, sports, finance and sustainability.

Tara works with her clients to drive meaningful and consistent communications across all channels to make a real impact and meet key business objectives. Tara is passionate about building brands and developing stories that cut through the noise. No content for contents sake.

Tara specialises in marketing comms strategy, brand messaging, public relations campaigns, media relations, corporate comms, content creation – and working closely with other trusted specialists (from graphic designers to videographers) to ensure all comms activity comes together cohesively.